One of the great maladies of the twenty-first century is that we all have a greatly reduced attention span and when we’re looking for a service online this is more significant than ever. According to a Google AdWords report from last year more people than ever are using mobiles to find what they want and online and in fact the number of mobile searches now out weighs the number of desktop searches in a growing number of countries. When we combine these two facts it is apparent that having a mobile friendly site that loads fast and performs well is becoming increasingly important. In fact if a site doesn’t display well on mobile then a user is five times more likely to leave than when using a desktop.
Did you know that nine out of ten people will leave a mobile website if they can’t find what they’re looking for right away?