The Australian Vegan Business was first built in 2016 with more than 150 businesses listed but with the release of WordPress 5.0 in late 2018 the performance of the site could be improved greatly. The decision was made to embark upon a rebuild and redesign process to improve the performance of the site and bring it into line with a more contemporary rebranding.
The site required membership functionality with the ability for users to add and manage their own business listings. Search results needed to be filterable by type of service provided along with maps to create a proximity search allowing end users to find local businesses. A secondary directory connects end users with ‘online only’ businesses, again with filters for types of services provided.
Search Engine Optimisation is required to provide each business within the directory with valuable ‘link juice’ and the implementation of analytic data to demonstrate the effectiveness of the website in generating traffic to customer’s own websites.