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Venture Outdoor

A beautifully clean brochure style website

Venture Outdoor is a one-stop outdoor renovation shop. With extensive experience, a 100% commitment to customer satisfaction and using only the best building materials including COLORBOND steel and Stratco products wherever possible Venture Outdoor are Perth’s most trusted exterior specialists.

The Brief

Kris from venture outdoor had a clear understanding of the direction he wanted to take his website with improved communication of the services provided and a cleaner design to further engage his target audience. Venture Outdoor also sought to improve their search engine visibility to expand their presence in the market place.

Image galleries were required to showcase the extensive range of products and services. Since going live we have continued to design and develop this site including the ‘Get a Quote’ tool for patio repairs.

Various other features have since been added to the website including an online quote tool and integration with third party finance providers.

Objectives

Clean and elegant design

Showcase the array of services provided

To clearly communicate the company message

Strengthen online presence and improve search engine ranking

Design

Designing the Venture Outdoor website we aimed for a combination of strong and bold blocks of colour whilst maintaining a clean and elegant minimalist feel.

With a great range of images to choose from we were spoilt for choice when showcasing the products and services on the site.

The result is a beautiful, clean and elegant website that engages the site visitor, enabling them to envision how Venture Outdoor is able to improve their outdoor living space.

Venture Outdoor - Outdoor Renovations Perth - Mobile View

WordPress Development

Building the venture outdoor website we chose to use one of the leading WordPress themes, which provided us with a simple yet effective approach with most of the functionality we required.

Some custom development was required on the front end to calculate the prices on the online quote tool and dynamically populate the price fields.

Migrating the site to our premium hosting we saw a 50% increase in page load times and subsequently an Improvement in search engine ranking on nearly all targeted keywords.

Venture Outdoor - Outdoor Renovations Perth - screen placement

The Outcome

The Venture Outdoor website has a balance of strong colours, attractive images and a beautifully clean design. Having withstood the test of time the site ranks higher and drives a larger volume of traffic and most importantly leads and conversions, increasing the turnover for Kris and the team at Venture Outdoor.

This has developed into a long term working relationship with Blue Kelpie and we continue to maintain the website as it grows along with Venture Outdoor, reaching higher levels of success moving into the future.

testimonial

Passionate.
Knowledgeable.
Talented.
Effective.

– Kris Anderson,
Venture Outdoor.
(5 Stars)